The Sense of Using Scents to make Cents

This is a sponsored post.

Over the last few years, consumers have been increasingly influenced by scents as marketers become more aware of the potential usefulness of this sense. On average, each person breathes 20,000 times a day and with each breath comes a chance to pitch a product because the sense of smell cannot be turned off.
As recently as 2007, scent marketing was billed as one of the top ten trends to watch. Retailers, hotels, banks, churches and restaurants are investing in the hope that distinctive, carefully considered smells in their Paper air fresheners will help amplify consumer spending, attract customers, create memorable brands and reinforce an already existing brand image. Research confirms that our sense of smell is the strongest sense in relation to memory, finding that we are 100 times more likely to remember something that we smell than something that we see, hear, or touch. All our senses evoke equally accurate memories, but scents evoke more emotional ones. Using the BethelMendels Customised Paper Air Freshener, does not just provide the advantage of remembering on sight, but also remembering by smell.

Companies interested in using the Customised Paper Air Fresheners rely on two physiological conditions which strongly impact the cognitive psychologically based premises of associative learning and emotional processing. First, smell is one of our most primal and deeply rooted senses and functions as our chemical alert system. It is hardwired to perceive whether the molecules around our bodies are beneficial or dangerous, a determination of fundamental importance to the survival of all forms of life. When a person smells something, the odour receptors produce an immediate, instinctive reaction. 

“With all of the other senses, you think before you respond, but with scent, your brain responds before you think,” says Pam Scholder Ellen, a Georgia State University marketing professor". 

Thus, the sense of smell is of interest to marketers because of its potential to create uncensored reactions to marketing stimuli.

No other sensory system has this type of intimate link between emotion and associative learning. Companies are becoming increasingly knowledgeable about using scent to elicit the desired effect in their customers. However, the central premise of this sweet smelling item is that customers will be influenced to meet the goal of the company, even if they are not aware of this intent.

“On a good day, there are individuals we come in contact with often, who we remember in their absence, whenever we perceive a scent similar to their perfume or natural scent”.  Now imagine you having your company logo on a scented paper air freshener distributed to different individuals who would use them in their cars, toilets, living rooms, reception area etc. Each time the scent is perceived, your brand immediately comes to mind. Like a child perceiving the scent of cocoa, Milo comes to mind immediately. With the scent of chilli and noodle spice, Indomie most definitely comes to mind. 

A custom manufactured Paper Air Freshener (PAF) is an extremely flexible marketing tool and can be utilised across many activities. 

• For Campaign
• For brand or product introduction to the market
• For brand reinforcement, commonly used by Banks (GTB and Sterling Bank are the most popular users of this marketing tool), Hotels, Event Centres etc
• For wedding Souvenirs, burial souvenirs, birthday souvenirs etc

Wherever they are placed they hang around, most times indefinitely, continually and dynamically promoting your brand and message. There is a high likelihood that after the scent wears off, the paper is left hanging in the same place because of the message and logo it carries. Most Nigerians like to be associated with a brand, especially one that's recognised. 

There is no other promotional item like a car air freshener when it comes to creating a bespoke product. 

Benefits

• Very quickly to produce
• Cheap
• Unique and powerful in passing the brand's message across
• Easy customer acceptance. The scent value of this promotional material makes it easier for people to accept it and the combined features of scent and sight make customers connect and bond easily with your brand.
• It is durable. The item still stands as a constant marketing too, long after the smell wears off.

Features of the Customised Paper Air Fresheners

• The paper air freshener comes in scent variants.
• It is made from a thick paper stock, which makes it surprisingly resistant to tearing at the edges.
• The design and words on it are legible.

At BethelMendels, we have a wealth of experience in manufacturing and importing varieties of branded PAPER AIR FRESHENER for promotional and publicity needs. Our Paper air fresheners are available in standard or custom shapes to match the look you want your corporate brand or promotional product, to show. Any individual, company or place of worship can use this medium for their benefit.

For inquiries and order of the Custom-made Paper Air Fresheners, please call Tricia on 08065710055.